Coaching helped Nicola and her team to work more creatively, smartly and with greater focus, ambition and energy. The first outward reflection of this was the transformation of their offices from a space littered with boxes to a clutter-free working environment. Subsequently, over a two-year period, the team has trebled in size and has expanded into additional office space.
In 2012, Wallace & Gromit’s Grand Appeal beat much larger national charities to win the highly coveted Fundraising Team of the Year award.
Most importantly, there has been a paradigm shift in the way the charity operates, and this has led to an impressive increase in income.
In the year that followed the core coaching, the charity’s income rose by 45%. Fundraising activity has now moved from smaller initiatives to large-scale programmes, such as the much-loved Gromit Unleashed programme.
This milestone project involved 80 uniquely decorated 5ft-high sculptures of Aardman’s famous dog, Gromit, placed in a trail around Bristol and the surrounding region during the summer of 2013. In addition to drawing attention to and raising funds for the Appeal, the sculptures – which attracted over 200,000 visitors – also benefited the area’s wider economy.
The campaign attracted national and regional media coverage, and has lifted awareness of the charity exponentially. The campaign culminated in an auction of the Gromit sculptures. This hoped to raise £1 million but actually brought in £2.3 million, which outstripped any other single project in the charity’s history.