‘Focus on your strengths’: is it guff?
By Richard Boston and Rebecca Stevens, with contributions from Bernard Cooke
“Focus on your strengths,” many people say. It’s a fantastically positive and life-affirming piece of advice, but is it right? With nearly three quarters of businesses allegedly moving towards a strengths-based model we really need to know. Richard, Rebecca and Bernard explore the the evidence for and against, and suggest the best way forward.