‘Focus on your strengths’: is it guff?

By Richard Boston and Rebecca Stevens, with contributions from Bernard Cooke

“Focus on your strengths,” many people say. It’s a fantastically positive and life-affirming piece of advice, but is it right? With nearly three quarters of businesses allegedly moving towards a strengths-based model we really need to know. Richard, Rebecca and Bernard explore the the evidence for and against, and suggest the best way forward.

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